bao&co | branding

Create a branding solution for a business using the Superfruit Baobab from Africa. Bao & Co is a fusion café specializing in natural, healthy, and organic drinks and smoothies paired with delicate and delicious food. The idea behind this project was to focus on the Superfruit Baobab and create a new business in the surrounding Chico, CA area that highlights the key benefits found in the fruit. During research of the fruit, I found they were bursting with revitalizing, detoxifying, and energy-boosting nutrients. This helped structure items found on the menu and the overall look and feel of the design. The main logo features a combination of serif and san serif typefaces, and the brand mark takes from the original logo and highlights the ampersand and the thin stroke below. Finally, the design is brought together with the use of a warm color palette and grayscale image of the Baobab tree.

Type / Project
Client / University
Programs / Photoshop, Illustrator, InDesign