Concept & brand an independent California based clothing brand. Calistatus is a skate label influenced by coastal apparel and urban streetwear, targeting younger audiences within the California area. With a focus towards concept, spreading visual presence, and creating an experience that its audience can engage with. Centered around the name and logo each displaying aspects of California. The branding features the outline of California which helps create a recognizable mark. Meanwhile, the collection comprises itself of minimal type treatments and customized logos influenced by the California streetwear scene.