gopro | sustainable packaging

Create a sustainable package design for a product in the market. This package design for GoPro takes elements from the original design and conveys to the outdoors/action sports community about sustaining the environment by reducing the environmental impact and ecological footprint. Only six pieces of laser cut recyclable cardboard create the new packaging. The unique form promotes recycling and helps bring awareness about helping the environment. The adhesive used on the six pieces is a PVA water-based and solvent-free formula. The labels are printed using soy inks, as this type of ink does not need as much energy to remove from the cardboard when recycled, saving more fueling energy of the machines at the recycling plant. The volume of the package has also been scaled down to help save on distribution and transportation costs. All these innovations help create an effective, engaging, and sustainable experience with the new GoPro packaging.

Type / Project
Client / University
Programs / Illustrator, Photoshop, InDesign, Laser Cutter